Advisory Startup advisory experience A founder’s friend and sounding board for the interactions of Product – Market – Funding – Story International strategyCEO advice for a UK based pet health monitor. Story, fundraising strategyAdvising CEO on story, strategy and fund raising.Business: Effortless curation to deliver blissful shopping. Business and Product StrategyAdvising CEO on fund raising and product strategy.Business: Activating the world as a user interface. Commercialisation strategyAdvising CEO and team on fund raising, product and commercialization strategy.Business: Intelligent pressure relief avoiding pain and cost. Product and Retail Strategy90 day development of connected device, and holiday placement in BestBuy and Target Market PositioningAnalysed opportunity and created consumer proposition for Remoteless Control Fundraising / product strategyAdvising CEO on fund raising and product strategy.Business: Thoughtful gestures of kindness to connect people. Company StrategyLong term advisory through multiple pivots.