Advisory

Startup advisory experience

A founder’s friend and sounding board for the interactions of 
Product  –  Market  –  Funding  –  Story

International strategy

CEO advice for a UK based pet health monitor.

Story, fundraising strategy

Advising CEO on story, strategy and fund raising.
Business: Effortless curation to deliver blissful shopping.

Business and Product Strategy

Advising CEO on fund raising and product strategy.
Business: Activating the world as a user interface.

Commercialisation strategy

Advising CEO and team on fund raising, product and commercialization strategy.
Business: Intelligent pressure relief avoiding pain and cost.

Product and Retail Strategy

90 day development of connected device, and holiday placement in BestBuy and Target

Market Positioning

Analysed opportunity and created consumer proposition for Remoteless Control

Fundraising / product strategy

Advising CEO on fund raising and product strategy.
Business: Thoughtful gestures of kindness to connect people.

Company Strategy

Long term advisory through multiple pivots.